01-04-2021 - Thursday - 12:17 pm

Houza Fills a Gap in the Property Market to Give UAE Agents More Choice

A consortium of premier real estate companies has joined forces to create a new property portal, houza.com, as the market bounces back from a testing six months.

houza – the UAE’s new home for buying, selling and renting property – has brought together a strong collective of brokerages in an unlikely alliance. The project will offer all real estate agencies in the UAE more choice when selecting a portal on which to list their properties.

The business model offers the first agency-backed, full-scale property portal for property seekers across the UAE. The portal will help in buying, renting and selling. And its conception was motivated by the lack of options and autonomy for agencies.

Headed by former dubizzle CEO

Heading up the operation is Barry Judge, former CEO of dubizzle and CEO of OLX Group MENA. He has formed a world-class team with extensive marketplace experience, including specialists in sales, user experience and engineering.

Judge explained that his team developed the project in response to tough market conditions. Once out in the open, has gained momentum quickly as attention turned towards finding new, more cost-effective routes to market.

“It has been well-documented that it’s been a difficult year for the industry. We wanted to provide greater choice for agencies and as a result, deliver more leads and revenue opportunities.”

Judge continued, stating that “this turbulent period was a moment of realisation for many agencies and seeing them align with our vision to build a solution together has been overwhelming.”

The portal boasts support from top consumer-facing agencies in the UAE, such as D&B Properties, Allsopp & Allsopp, Betterhomes, Driven Properties, and Espace, as well as leading segment-specific agencies, CORE Real Estate and CRC in commercial property, and LuxuryProperty.com in high-end residential units. Recently launched Linda’s Real Estate has also come on board.

Barry Judge, CEO of houza on location at Hillside at Jumeirah Golf Estates

So, why would agencies choose to list on houza?

On the surface, the nature of adding competition in the portal market can lead to reduced marketing costs. Meanwhile, it can increase the exposure for listings.

Agencies signing up to be part of the houza Network will gain a host of benefits. It will allow smaller or independent brokers access to free PropTech tools and competitive rates for software. These will drive cost and business optimisation for everyone.

“There is a high demand from agencies region-wide so we’re forecasting significant growth over the coming months and urge anyone interested in hearing more to get in touch now,” Judge said. “As a collective voice, we can negotiate the best rates for partners that they may not usually be able to on a standalone basis.”

D&B Properties CEO and founder Husni Al Bayari said: “The impact of recent events has been felt by all of us but it has taught us that resilience and efficiency lie in turning obstacles into opportunity. You don’t need to reinvent the wheel, just improve it so when it comes to property, who better than the industry experts – the best minds with a united objective – to improve the portal business?”

And what are benefits for the consumer?

The immediate value is clear to see for the brokerages involved. But the consumer will also benefit from a mobile-first, seamless browsing experience and complete transparency of their data usage, highlights Judge.

“The broker-owned model means we are able to leverage our joint bargaining power to agency advantage; however the whole design and flow of the website is customer-centric,” Judge added. “Our vision is to achieve an e-commerce platform that solves buyer and seller pain-points, incorporates intelligent technology and consistently strives for high quality and accurate content.

“There is a huge emphasis on defeating the scourge of fake listings. Visitors to houza.com can expect all of the properties they view to be 100% genuine and available.

“We also anticipate houza having a level of exclusive content for consumers with some properties appearing on the portal before they reach the wider market, giving buyers and tenants the chance to get in to high demand properties before others.

“We are passionate about delivering a transparent and enjoyable customer journey from start to finish.”

For more information, please visit: www.houza.com or contact hello@houza.com

About houza

houza is the UAE’s new home for buying, selling and renting property. A portal with a difference, it hosts an extensive selection of residential and commercial properties. Moreover, these listings are exclusive ones from the top agencies in the UAE.

Launched in September 2020, houza is the product of an agent-backed, full-scale property portal. It offers property seekers a simple search solution comprising all the latest listings. Moreover, community exposés and unique, personalised content enhance the platform.

houza has partnered with some of the largest consumer and commercial real estate agencies in the region. With the partnership, houza commits to the highest standards on quality content. It aims at minimising fake listings and common pain points and delivering a data-driven experience. Additionally, this will help visitors make the most informed decision when buying, selling or renting their property.

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