01-04-2021 - Thursday - 1:08 pm

UAE’s First National Brand Unveiled

A new logo to act as the national brand of UAE, which will represent the emirates to the world, has been revealed.

New logo
Credit: The National

Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, and Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces unveiled the logo on Wednesday.

More than 10 million people voted for the best design. The UAE has pledged to plant 10 million trees in exchange for their votes.

Forty-nine Emiratis designed the logo, which has been named 7 Lines; it is one of the three designs originally put up for voting. More than 10 million people from around the world took part.

The seven lines of the new logo represent the leaders of the seven emirates who agreed to unite under one flag. Seven lines, shaping the map of the Emirates using the national colours, represent the unity of the future-focused leaders.

The vibrantly coloured lines reflect the UAE’s continued development and the diversity of UAE society.

The Nation Brand will represent the country’s journey over the next 50 years. It will also serve a similar purpose to the national tourism and marketing slogans “Truly Asia” and “Incredible India”.

Tree plantations

Additionally, the UAE will focus on planting millions of trees in Numfoor Island, one of the most disadvantaged areas of Indonesia where subsistence farmers and fishers make up approximately 75 per cent of the population.

West Papua, Indonesia, situated in the Coral Triangle, is the global centre of marine biodiversity. Moreover, it also a global priority for conservation because of the broad range of species it supports, including at least 500 species of reef-building corals.

In Nepal, the UAE will plant millions of mangroves at the Amaltaari planting site in Nawalparasi. It is home to endangered species including leopards and the elusive Bengal tiger.

Moreover, the tree plantations are expected to empower thousands of local people, mostly farmers, and improve their lives.

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