Ennismore, the fastest-growing lifestyle and leisure hospitality company, in collaboration with the developer East & West Properties and D&B Properties, proudly announce the official launch of the inaugural standalone branded residence by hospitality brand 25hours. The exclusive unveiling of 25hours Heimat Dubai took place at the multiple award-wining 25hours Hotel in Dubai One Central on January 10th, drawing a distinguished audience of over 1,000 individuals, including the brand’s founder, shareholders, brokers, and end-users.
Situated in the heart of Downtown Dubai with magnificent views of Burj Khalifa and Downtown Boulevard, 25hours Heimat represents a groundbreaking paradigm shift in downtown living, as evidenced by the timeless journey activations of the branded residences during the launch.
A Collaboration of Expertise
Brought to life by the developer East & West Properties, presented by D&B Properties, and conceptualized and branded by the esteemed team behind the 25hours Hotels, this visionary project harmonizes expertise, creativity, and an unwavering commitment to delivering a distinctive home to many end-users in the future. Spanning 73 floors, 25hours Heimat will offer a diverse range of branded residences, including studio, 1, 2, and 3-bedroom apartments, as well as duplex penthouses.
East & West Properties has been an integral part of the UAE's real estate landscape for over three decades. In this time, we have not only established a strong presence in Dubai and Abu Dhabi but have also earned a reputation for delivering masterful and top-tier residential properties. Our journey has been marked by a commitment to excellence, evident in our involvement in master-planning, master-developing, and various other property-related fields. The results of this commitment can be witnessed in the form of luxurious projects we have collaborated on – Six Senses Palm, St. Regis Residences, Rixos Financial Center, Peninsula Business Bay, The Edge, Jumeirah Living Business Bay, and Marina Gate, to name a few.
Louis Abboud, Chief Development Officer and Deputy Head of Middle East, Africa, and Turkey, at Ennismore, said, “We are extremely proud to announce the first 25hours Heimat together with our partners East & West Properties and D&B Properties. With the 25hours brand we bring a player to the residences market that has shown that luxury has many faces. 25hours is bold, unique and unapologetically homey. Imagine a place that is organically grown and shaped by its inhabitants over decades: Welcome to Heimat. Today’s event and the strong pre-launch sales show the appetite in the market to invest in an innovative and elaborate product with character”.
Adham Younis, Group CEO of D&B Properties, said, “Inaugurating 25hours Heimat Dubai at the famous 25hours Hotel Dubai is a sophisticated affair that transcends mere introduction; it encapsulates our unwavering commitment to excellence. This collaborative venture, developed by East & West Properties, styled and branded by 25hours, and presented by D&B Properties, aspires to establish a paradigm shift in high-end living. As the Group CEO, I am excited by the prospect of forging a legacy defined by unparalleled residential experiences, and I firmly believe that 25hours Heimat will emerge as an enduring testament to our vision of elevating Dubai's real estate panorama.”
With this collaborative venture, the alliance between Ennismore, East & West Properties, and D&B Properties is set to redefine contemporary living and introduce a novel dimension to Dubai's real estate landscape. The launch marks a significant milestone in the collective pursuit of excellence, promising a residential experience that transcends the ordinary. As a testament to Ennismore's strategic emphasis on branded residences, 25hours is the 12th brand of the lifestyle collective to enter the market of private, branded homes, alongside 14 luxury and premium brands of Accor.
Innovatively transcending conventional residential norms, 25hours Heimat Dubai stands as a testament to an unparalleled living experience, offering an array of out-of-the-box amenities. Encompassing sophistication, fun and functionality, these amenities redefine luxury living in the heart of Dubai. Step into an iconic and expansive hotel lobby, thoughtfully designed to be visually stunning, functional, and homey at the same time. The space seamlessly integrates a dedicated working area, an in-house screening room, and a professional-grade podcast studio, ensuring a dynamic and multifaceted communal environment. The podium introduces a haven for families and entertainment, featuring a destination family pool, a music room, a padel court, a mini-golf area, and comprehensive indoor and outdoor fitness facilities. Complemented by communal BBQ areas and outdoor kitchens, this space caters to every aspect of family life.
Ascend to the 63rd floor, where a relaxed adult-only space awaits. Revel in the serenity of Residential Supperclub, adorned with panoramic windows offering unobstructed views of the majestic Burj Khalifa and extending all the way to the iconic Burj Al Arab. Adjacent, an inviting pool adds to the quietness of this hyper-private retreat. Crowning the development is a rooftop sanctuary, meticulously designed for holistic well-being. Immerse yourself in the rejuvenating ambiance of a sauna, indulge in the tranquil experience of an Onsen, invigorate your senses with a cold plunge, unwind on the expansive relaxation deck, and stargaze through a mini observatory—a truly unique offering that epitomizes a contemporary approach to luxury.
25hours Hotels has 15 hotels in operation across Germany, Dubai, Italy, France, Switzerland, Austria, and Denmark, with a further nine hotels in the pipeline, taking the brand to Indonesia, Australia, Portugal, and Saudi Arabia in the upcoming years.