Dubai Land Department (DLD) introduced a new strategic plan and vision which aims to shape the features and landmarks of the organization’s directions until 2026, the official Emirates news agency, WAM, reported on 26 December 2022.
This directive and organizational structure is in line with the adoption of Resolution No. 81, approved by HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and Chairman of Dubai Executive Council, and in line with the strategies drawn by the UAE’s wise leadership for the upcoming development era in various fields.
Rolling out across three phases, and involving DLD’s employees, partners, and customers in designing the department’s strategic plan for the next phase; DLD’s ambitious vision and its new corporate mission and values are as follows:
Vision: The World Leader in Real Estate Investments
Mission: Enabling the real estate community by providing seamless real estate services, effective legislation, and integrated data through partnerships, leading digital infrastructure and an empowered human capital.
Values: Proficient Team, People-centric, Justice, Passion, Boldness

Supporting Sectors’ Goals and Strategic Directions

DLD’s announcement of the updated strategy took place during a time when the UAE is cementing its mark on global comprehensive and sustainable development through distinguished achievements at all levels, foremost of which are the economic and development fields, which turned the nation into a global destination and a bright model for a more creative, advanced, innovative, and sustainable future.
This was all in due thanks to the directives of the wise leadership, headed by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, who seeks to make the UAE the best and most active economy in the world.
The strategy, in its final form, is the result of continuous efforts by various team members at DLD to ensure the best results that are compatible with current and future global developments and practices. It also constitutes a qualitative addition that would enhance the contributions of the real estate sector to Dubai’s GDP, in addition to supporting the objectives of the other sectors and strategic directions.

Opportunities and challenges within five main pillars

The efforts made while preparing the new strategic plan revealed a number of pioneering and proactive ideas, most prominent of which were five main pillars.
  1. A pioneering real estate model, by enhancing the sector’s readiness and sustainability, and ensuring effective governance of the real estate sector.
  2. Being a real estate innovation incubator by fostering a globally attractive real estate sector and harnessing technology to enable real estate solutions development.
  3. A data-driven sector, by maximizing the added value of sector data and raising awareness, trust and transparency in the real estate sector.
  4. An agile DLD, to cultivate a flourishing digital ecosystem, enhance DLD’s operations and improve corporate governance efficiency, and foster partnership with public and private sectors.
  5. Exceptional Journeys 2.0, through which the focus is on shifting to employee-first culture, refreshing DLD identity and enhance its position, and move to a proactive and ‘human’-focused approach.

Initiatives and Performance Indicators 

The strategic initiatives have also been identified, classified according to the ease of application and priority matrix, so that the team members will work to ensure their implementation in the best possible way, in cooperation with various partners and customers, which constitutes an incentive and support for the transformation and transition of DLD from the current situation to the future situation.
These initiatives are distributed over the five pillars mentioned, to contribute to providing everything that would play a pivotal role in developing the ambitious strategic plan, providing sustainable and forward-looking solutions, and addressing the opportunities and challenges that these pillars include, in addition to setting strategic performance indicators, that DLD seeks to support the sectors' goals and strategic directions.

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